Splash Bus Stops

 

As a budding marketer interested in alternative and ambient advertising strategies, I applied for a Splash Adelaide project grant in 2015 to enliven some of the city’s bus stops with creative sponsored advertising.

Key responsibilities

  • enlisting and managing a small team
  • contacting and liaising with sponsors
  • designing each bus stop and gaining council approval
  • managing the project budget
  • promoting the installations via social media
  • …..not to mention actually putting them together with my bare hands!

Splash Adelaide partners and co-creates with the community to bring streets and public spaces to life through a series of activations, events and projects. Through local government grants, the program allows for applicants to trial new ideas and see what works in the city’s spaces.