Green Queen is Hong Kong’s largest health & wellness digital media platform offering an online magazine, weekly and monthly newsletters, community events, a 2,500+ listings healthy living directory and iOS app. Green Queen provides expert editorial content on everything healthy, organic, nutrition, fitness and wellness in Hong Kong and regularly hosts premium wellness-related events. Green Queen founder Sonalie Figueiras is a wellness industry veteran with a keen eye for market trends and a regular on the speaking circuit; she is also the founder and CEO of Ekowarehouse, the world’s first online global B2B trade platform for sourcing certified organic products.
Green Queen has been serving health-focused consumers since 2011 with their digital content. This year, the company announced the launch of Asia’s premier health & wellness show: the Green Queen Expo 2018. The inaugural Green Queen Expo will take place at the award-winning AsiaWorld Expo venue on 27 & 28 January 2018 with the primary aim of the events being to showcase Asia’s fast-growing wellness industry and offer consumers the ultimate experience show. The Expo will bring together up to 100 wellness retailers and service providers, allowing visitors to experience the best brands and products. The Expo will also feature a wide range of entertainment and activities. Visitors can sample products, attend wellness seminars and panels hosted by industry experts, enjoy product demos and live workshops and try out yoga & fitness classes.
My role with Green Queen is Event Manager for the Green Queen Expo 2018. I am responsible for customer relationship management (exhibitors, sponsors, partners & attendees), event logistics, sales and also advising on event marketing strategy and design.